TodaysBruEveryday support, made simpler
Put knowledge to work.
Before and after the ticket.
Answer questions from company knowledge, turn resolved work into useful articles, and build forms and workflows in plain English. See what’s included with Bru.
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Bru vs Jira Service Management
Same everyday tasks. A closer look at what each plan includes.
| What matters | BruFree · Up to 5 support seats | Jira Service ManagementFree, Standard, Premium & Enterprise |
|---|---|---|
| Support seats | Up to 5 · Free Five support seats for admins, agents, and managers. Requesters do not use support seats. View pricing | Available on Free Up to 3 agents on the Free plan. Source ↗ |
| Answers before escalation | Included in Free Use company knowledge and recorded device context to troubleshoot in chat. Create a ticket with the conversation attached when more help is needed. Watch the knowledge demo | Paid plan · Premium+ Virtual service agent answers from linked knowledge; conversation allowances apply. Source ↗ |
| Grow your knowledge base | Included in Free Recurring resolved tickets become article drafts. A second AI model reviews the draft before an admin edits and approves it. Watch the article demo | Paid plan · Rovo Identify documentation gaps and draft knowledge articles from Jira issues. Source ↗ |
| A knowledge starting point | Included in Free Getting-started articles are preloaded. IT workspaces also begin with Mac and Windows password guidance. Explore knowledge tools | Available on Free Embedded knowledge base and service templates. This differs from Bru’s preloaded starter articles. Source ↗ |
| Help grounded in the ticket | Included in Free Find relevant articles and similar resolved tickets, draft replies from the conversation and knowledge base, and summarize the thread for a colleague. Explore agent tools | Paid plan · Rovo AI reply suggestions and contextual assistance for service work. Source ↗ |
| Build workflows | Included in Free Describe a rule in plain English. Review its trigger, conditions, and actions, preview matching tickets, then enable it. Watch a workflow run | Paid plan · AI authoring Describe automation with Rovo. Basic workflow configuration is available on Free. Source ↗ |
| Build request forms | Included in Free Describe a request to generate fields and routing. Review and enable the form; employees can complete it through chat and confirm before submission. Explore request forms | Paid plan · AI authoring AI suggests request types and fields. Standard form building is available on Free. Source ↗ |
| Support privacy requests | Included in Free Export an individual’s data and use account anonymization and content-removal controls. Some business records are retained under the documented process. See the privacy controls | Privacy support Published data-protection commitments and controls; scope and procedures differ. Source ↗ |
Bru’s Free terms and usage limits apply. Competitor features depend on the plan, configuration, eligibility, and usage allowance. Rows compare documented approaches; they do not imply identical implementations or that unlisted capabilities are unavailable. Privacy controls support data-request handling and are not a compliance certification.
Sources and comparison notes · checked October 8, 2026
Rovo-assisted authoring requires an eligible paid plan. Basic forms and workflows are available on Free. The virtual service agent is listed under Premium and Enterprise. AI and automation allowances apply.